Regional Marketing Co-Ordinator

PURPOSE OF THE ROLE:
This Regional Marketing Co-ordinator is responsible for the management of local marketing in a specific Herotel Regional office.
Key Performance Areas would include, but are not limited to:
The local marketing coordinator ensures that all marketing activities are aligned to the national marketing strategy. This majority of the role is brand activation (70-80% of role), with some supporting activities.
Brand Activations:
- This person is responsible for creating pop-up sales offices / information kiosks while fibre projects are in the building phase.
- Mobilise regional resources to man kiosks, events etc. and ensure proper training, appearance etc.
- Must find events or create opportunities for the brand to activate, of which the objective is awareness.
- Creating awareness at a sponsored event such as a golf day, festivals etc.
- Flyer drops and knocking on doors if required.
- Ability to identify and make the most of a sponsorship opportunity.
- Fibre permission in-field support.
- In-person attendance and management of all activations is a key function of this role, which will require working on Saturdays.
Social Media Publishing:
- Must look after and maintain the local Facebook pages, updating them with relevant local content as per digital strategy.
Website Map Maintenance:
- Must ensure that the national website has the latest maps available that shows coverage.
Must work closely with the head office to identify long-term brand awareness opportunities in their markets, including outdoor billboards, radio stations and print opportunities.
Reporting:
- Manage a budget and ensure that marketing spend is aligned to fibre-take-up rate targets.
- 2 to 5 years' experience in managing the marketing needs for multiple branches.
- This person must be willing to work on a Saturday at activations as is required.
- Ability to work quickly and under pressure.
- Problem-solving skills.
- Time management skills.
- Team player.
- Communication skills (written and verbal).
**Qualifications**:
- Grade 12
- Marketing degree or relevant 3-year qualification.