Brand Manager Food

**Brand Manager - Food**
**Nestlé Head Office Bryanston
**Position Summary**
Nestlé is so much more than the world’s #1 food and Beverage Company. We are committed to helping our communities to live healthier and happier lives, and as such we are seeking a brand manager to oversee our Nestlé Gusto and Starbucks portfolio. As a brand manager, your role is to create a lasting impression among consumers while improving product sales and market share.
**A day in the life of...**
- Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
- Effectively manage creative and media agencies as strong business partners to develop plans that drive business results.
- Collaborate with Functional teams to implement Brand strategies.
- Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
- Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&
P spend.
- Provide input to finance to develop the category and brand P&
L for the Budget and manage the business via a monthly in-depth review of the P&
L.
- Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
- Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
- Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
- Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
- Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
- Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.
- Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies.
**What will make you successful**
- Bachelor’s degree in Marketing or Business-related focus / Honours preferred.
- Minimum of 3 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies:
consumer insight, go-to-market strategy, budget &
planning, business &
financial management, new product development, digital media &
an understanding of thetrade and key commercial principles.
- Demonstrated success in leading relevant projects from end to end, with a key focus on brilliant execution metrics and the delivery of business result.
**Key Personal Attributes**
- Ingenious - An innovative yet objective thinker
- Explorer - Demonstrates a ‘can do’ / entrepreneurial &
commercial acumen
-Astute - Ability to deliver projects in full, on time and to the highest quality
- Results Focused - Driven to get the best result and win ,Challenges themselves and others Must have strong analytical skills i.E. use research, factual information when solving problems and come up with well thought through solutions
- Numerate with good attention to detail
- Ability to work well under time pressure / stressful conditions
- Influence/Negotiation Skills
- Computer Literacy (SAP, Microsoft office, Word, Excel and PowerPoint)