Brand Specialist

**The Person**:
- B.Sc (Pharm) / B.Pharm or equivalent.
- Post Graduate qualification in Marketing or Communications.
- Minimum 5 years working experience.
- Preferably at least 2 years experience in a sales, product management, branding or advertising role.
- Digital marketing experience.
**The Job**:
- Develop marketing materials that adhere to all regulatory requirements whilst ensuring they are of maximum benefit to the Sales team:
- Develop product leave behinds, detail aids for use by Sales team in accordance with defined brief;
- Identify and select relevant literature to be used as references for promotional material or training material for Sales team;
- Oversee the production and receipt of printed marketing materials;
- Identify promotional items for use as give-aways by the Sales team;
- Co-ordinate distribution of promotional material to Sales team;
- Close liaison with the Sales team to assess customer response to promotional material and to ensure that the printed promotional material is used optimally;
- Create marketing training material for RCA certification in relation to relevant business/brand strategies.
- Internal corporate branding:
- Prepare internal marketing material for inclusion in internal communications;
- Prepare and update company employee features/testimonials (for website re-design &
social media platforms);
- Develop annual plan of activities to strengthen the corporate brand (internal);
- Prepare relevant CSR campaigning associated with special awareness days.
- Social Media Liaison:
- Manage and maintain all social media material and features (including LinkedIn, Instagram and Facebook;
- Compile social media features as well as related campaigning for CSR events (internal and external);
- Compile Social Media SOP and update/upkeep of the document.
- Train the relevant teams/employees on the Social Media SOP.
- Prepare annual statistical analysis report for the social media activities/campaigning.
- Translate corporate brand and product brand objectives into brand strategies:
- Develop annual plan of brand activities;
- Provide input into annual Marketing Plan;
- Generate creativeideas to create, build and enhance product brands;
- Identify potential opportunities for brand awareness/promotion and make recommendations to Marketing Manager;
- Ensure all elements of the product are consistent with the brand;
- Suggest new content for website. Develop copy for inclusion on website.
- New product evaluation, competitor and market intelligence:
- Analyse sales, competitor activities, sales team reports/notes to ensure continued understanding of the market and customers needs;
- Research and report on local and international industry trends and their impact on company markets;
- Keep abreast of treatment trends, clinical trials and publications and report on those which may impact on the usage of products;
- Research local and international markets, disease trends and customer needs;
- Evaluate brand strength in the marketplace to identify opportunities and threats by reviewing print media, competitive intelligence, sales team monthly reports, and attend quarterly Marketing meetings;
- Identify the needfor market research and make recommendations to Marketing Manager;
- Work as part of the Business Development division to identify and evaluate new products for the company''s current and future markets.
- Generate insights from market and competitor intelligence for consideration by team for new products.
- Training of Sales Team:
- Plan and perform quarterly training for the Sales team;
- Adhoc in-field visits with Sales team to observe usage of materials;
- Provide telephonic support and assistance to Sales team;
- Perform regular evaluations on current product packaging/components through the Sales teams visits.
- Website re-design and content maintenance:
- Plan, execute and maintain the re-design of the website with compilation of the required documents (URS).
- Manage website content for the different departments with update and upkeep of the information on the website.
- Communicate with the designated Website Developer for troubleshooting and maintenance;
- Overview of the website user queries/requests ensuring that the relevant department receives and reacts timeously;
- Prepare statistical analysis report of website use monthly and annually.
**Core Competencies**:
- Leading and influencing others.
- Personal leadership.
- Managing relationships.
- Communication (written and verbal).
- Analysis.
- Customer satisfaction
- Innovation.
- Teamwork.