Customer Market Segment Specialist

Role Description and Purpose of Role:
Overall responsibility for the creation, development, implementation, management, and reporting of an effective, objective aligned market segment strategy and plan across the business.
- Key Performance Objectives:
- Tasks and Responsibilities:
- Create market segment content to articulate the whitespace, insights, pain points of the customers
- Understanding the revenue within the segment
- Aligning or driving benefits of our products and/or solutions to bring in leads and opportunities for the sales team
- Work with product owners to promote the story of our product both internally and externally (product features and their benefits)
- Learn about competitors (customers, products and marketing tactics)
- Work with product owners to develop and report on strategies to improve product NPS scores
- Develop buyer personas for key market segments
- Develop and implement go to market plans for new market segment and product launches
- Identify opportunities for customers market segments to create themes and topics
- Work with the product and sales teams to provide visibility and opportunities for products in the LexisNexis marketing calendar
- Develop and implement digital campaigns for new sales, upsell, cross-sell, and
- increased usage of products targeting existing customers and contacts
- Drive traffic to global web pages and/or e-store for lead generation and sales
- conversions
- Actively drive the conversion of contacts to qualified leads for sales through
- targeted product campaign automation
- Monitor, track, and report on all product and segment sales and/or leads for sales teams (meeting set targets)
- Provide detailed analysis and reporting on the effectiveness of all product
- marketing activities, including ROI, commentary, and recommendations
- Core Competencies:
- General
- Excellent written and verbal communication skills
- Work in a collaborative, cross-team capacity
- Highly organized, detail orientated, and able to priorities effectively
- Self-motivated results-driven with a high level of initiative, creative thinking and a sense of urgency
- Excellent qualitative and quantitative research skills and the data analytics a sociated with research
- Ability to work in a matrixed structure
- Experience and Qualifications:
- Marketing Diploma/Degree
- Previous experience in digital marketing, product marketing, and/or product management
- MS Office advanced
- Experience managing suppliers
- Analytical with a keen eye for detail
- Manage technical aspects of key product marketing and business systems (marketing automation, CRM)
- Previous experience in a similar role
- Internal Interactions
- Product
- Marketing
- Sales
- Operations
- Technical Development
- Management
- External Interactions:
- Suppliers
- Customers
1.855.833.5120
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