Digital Marketing Coordinator/Specialist

Bryanston
Support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base &
help to implement strategies to penetrate B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives
- Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities
Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses
Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles and influence stakeholder perception of digital marketing value to the business
**Essential**:
Marketing Diploma or Degree with particular focus on Digital Marketing
3- 5 years of digital marketing roles that include client-facing roles, digital project implementation
Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content/asset creation.
Data interpretation
Marketing Strategy understanding as it relates to the components of the marketing mix
Communications skills and understanding including all communications mix elements (ATL/BTL)
Understanding of branding &
brand building principles and techniques as drivers of marketing strategies
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Implementation of marketing plans in support of the marketing and business strategies
Development of marketing presentations as required that are in support of marketing strategies and objectives