Digital Marketing Manager

Vacancy Details
Employer:
Important Company cc
My client, a very exclusive retail brand with their Head Office in Somerset West, is seeking to employ a Mid level Digital Marketing Manager who will be responsible for digital strategy, content management across digital platforms and work closely with the Head of Marketing Retail.
Main purpose of the role:
Responsible for digital strategy, content management across digital platforms, the design of marketing collaterals, ensuring a campaign consistency in all marketing aspects and in stores and working closely with the Head of Marketing and Retail.
Key responsibilities:
Digital Content Development:
Liaise with influencers and bloggers to develop campaign material
Plan for content creation where necessary
Negotiate costs within budget Important Company by Head of Marketing
Social Media:
Strategise and implementation, work closely with the Head of Marketing
Plan and post daily to various platforms
Plan weekly and monthly social campaigns
Manage paid advertising
Respond and engage with customers Analysing and reporting from Sprout Social
A/B Split Testing
Manage opt in list and grow subscribers
Manage list hygiene to ensure good quality data and open/click/deliverability rate
Approve and send mailers
Online Advertising:
Liaise with Google Advertising agency on PPC and Display campaigns. Monitor Google Alerts
Continuously source opportunities for online advertising where relevant for a campaign
Reporting:
Feedback post campaigns and as and when required.
Reporting on Social Media and Website analytics.
Prepare relevant presentations/documentation.
Knowledge required:
Microsoft Office Outlook, Word, PowerPoint, Excel
Social Media Facebook, Instagram, Twitter, YouTube, Pinterest
Skills and Qualifications:
Tertiary degree or diploma in Digital Marketing
3 years experience in consumer marketing with knowledge of multi-channel, and premium/ luxury goods marketing
Have a broad, classical marketing skillset
High level of proficiency in the English language
Excellent communication skills
Compile and create reports from campaigns and analyse results
Construct budgets for digital marketing plans
Online advertising strategy
Knowledge of various social media platforms
Commercial awareness
Collaborative spirit
Excellent time-management and organizational skills