Digital Marketing Specialist

Our client, a leading supplier to the printing and packaging industry, dedicated to delivering innovative solutions for over three decades, has a newly created role for a Digital Marketing Specialist. Based close to Paarden Island, Cape Town and reporting to the Operations manager, the purpose of the role would be to spearhead their **lead generation efforts, driving growth and expanding their client base.**
**Responsibilities to include the following**:
- **Lead Generation Strategy**:
Develop and implement robust lead generation strategies, utilizing market research, content creation, and digital campaigns to attract and convert potential leads.
- **Content Creation**:
Craft compelling content specifically designed to generate leads, including targeted blog posts, case studies, and promotional materials.
- **Social Media Campaigns**:
Execute social media campaigns with a focus on lead generation, optimizing platforms like LinkedIn and Instagram to engage and capture potential leads.
- **SEO &
Paid Advertising**:
Optimize content for SEO and manage paid advertising campaigns with a clear focus on lead generation, ensuring high visibility and engagement with target audiences.
- **Analytics**:
Utilize analytics tools to closely monitor lead generation efforts, adapting strategies based on performance data to maximize lead conversion rates.
**Required skills and competencies**:
- Strategic Lead Generation:
Strong ability to develop and execute lead generation strategies, driving growth through digital marketing efforts.
- Content Development:
Exceptional content creation skills, with a focus on developing material that engages and converts potential leads.
- Expertise in social media:
In-depth knowledge of social media platforms, with a focus on using these channels for effective engagement.
- SEO &
SEM for Lead Acquisition:
Solid understanding of SEO and SEM strategies aimed at lead acquisition, with experience in optimizing campaigns for maximum lead generation.
- Analytical Skills:
Proficiency in using analytics to track efforts and optimize strategies for improved conversion.
**Qualifications**:
- Relevant qualification in digital marketing
- Own transport
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Ability to work on WordPress as well as Shopify would be a plus
**Job Types**:
Full-time, Permanent
**Salary**:
R15 000,00 - R20 000,00 per month
Application Question(s):
- What is your required salary &
notice period?
**Education**:
- Certificate (required)
**Experience**:
- digital marketing:
1 year (preferred)
- on-line lead generation:
1 year (preferred)