Marketing Manager Confidential Gauteng

Vacancy Details
Employer:
Confidential/p>
Confidentialislooking for a Marketing Manager, to work for a well
- Known liquor Distribution Company based in, Gauteng.
Job Purpose
The Marketing Manager is Confidentialponsible for coordinating the marketing function within the business, including conceptualization &
execution of brand strategy.
Confidentialponsibilities
Identify, develop and evaluate the Marketing and Trade Marketing departmentalConfidentialaligned with all departments to achieve company, portfolio and brand objectives.
Monitor quarterly objectives.
Establish short, medium and long term objectives and operational plans to achieve departmental and company objectives and to support sales objectives and client needs.
Act as the conduit of information flow between CLM, clients, customers and internal and external suppliers.
Devise best investment plans for client TSA to achieve trade marketingConfidentialand sales objectives within parameters and mandates.
Determine and manage discretionary budget and funding priorities.
Develop and manage omni
- Channel communications platforms to Confidentiallise the IMC strategic objectives with effective and cohesive delivery of corporate and brand communication.
Ensure that correct, current and customised content is created for all internal and external communication.
Manage design, innovation, quality and quantity of company and brand point of sale material.
Ensure client brand identity integrity is maintained in promotional and trade activities.
Work with other Confidentialevant functions to develop holistic, multi
- Latform trade marketing Confidentialfor key targeted markets and maximum brand building.
Assist sales operations with Confidentialto collect customer, category and brand Confidentialated market Confidentialearch, competitive analysis and trade marketing audits to improve the effectiveness of trade marketing programs.
Support the innovation process by providing data analysis insights into consumer needs, shopper behaviour and POP drivers that effect price, positioning, distribution, visualization andpromotion.
Develop quarterly trade marketing activity plan to implement Meridian salesConfidentialat a national, Confidentialional and investment plan level.
Plan and brief promotional calendar annually across the portfolio of products and ensure sales tools for market Confidentialdiness.
Employ data available and analytical thinking to support and develop distribution, exposure and promotion of SKU, varietal, brand and portfolio tactics.
Support sales capability by developing brand trade marketing negotiation packs for the sales force.
Develop brand and portfolio Confidentialto implement brand and salesConfidentialin the trade.
Support the sales teams to ensure quality execution in trade.
Track, evaluate, analyse and Confidentialort Confidentialults of trade marketing activities back to clients.
Develop the internal company wide brand culture and brandConfidential.
Develop customer brand and brandConfidential and education programs.
Devise, develop and maintain internal and external communication platforms.
Ensure media and public Confidentialations communications to maximize company and brand exposure opportunities.
Evaluate viable marketing opportunities and participation in trade and public events, sponsorships and partnerships for the benefit of the company and our brands.
Brief, direct, and assign roles for the production, operational plan and activation of special projects.
Work and collaborate with internal and external cross
- Functional teams and facilitate communication and status Confidentialiews
Confidentialuirements
Tertiary Education:
University degree
FMCG brand experience
Liquor industry experience (Beneficial)
At least 3 years experience in integrated marketing communicationsConfidentialand execution
Previous experience in the liquor industry in a senior managerial / executive role.
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28 February 2023
Should you not Confidentialeive any feedback within 2 weeks after the ---,.