Marketing & Sales Operations Consultant

Job Description:
JOB PURPOSE:
Support dealers develop and grow relationships with the customers focusing on digital marketing online solutions meant to drive enhanced customer engagement and experience. Drive a step change with digital marketing channels, helping dealers develop digital marketing capabilities including the digital marketing vision, content development and management Work with the dealers to measure and monitor the effectiveness of the websites and promotion channels to ensure the capabilities are well designed and enable good use of data insights Support dealers manage content via digital marketing channels with focus on providing value, with the goal to create a superior customer experience Help dealers analyze data, develop customer segment action plans based on analysis, identify key loyalty drivers, customer centric metrics. Educate dealers on developing the CX Strategy and supportthem design and implement internal standards to ensure consistent customer experience in all EAME territories. Ensure timely support and feedback to DO, industry and dealers on all traditional CX issues highlighted by the MSEP assessment. Support Dealers and Districts in developing and executing service recovery process based on transactional survey and complaint management to improve/sustain customer loyalty. Identify potential areas of improvement and run action plans that enhance our online and offline customer experience, improve CAT/Dealer transactional processes in ways that complies to customers
- expectation and differentiate us from our competition. Collect and share Dealer initiatives and best practices on critical touch points with customers. Industry /Product/ Digital marketing/ e-commerce/ Dealer Understanding The incumbent possesses good knowledge of the e-marketing techniques and platforms and tools, product, industry, dealer network, and matrix;
having the ability to work with Enterprise business partners and customers to drive improved customer engagement via traditional and new digital marketing channels. BACKGROUND/EXPERIENCE: