Seo, Sem And Web Manager

The SEO, SEM and Web Managers is responsible for developing, planning, implementing and managing company''s overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy.
Duties and responsibilities:
Develop, plan and implement our SEO strategy
Optimize organic search maximize ROI
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer personas to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Collaborate with web developers and marketing team
Stay up to with the latest SEO and digital marketing latest trends and best practices
Aligning and pivoting SEM campaigns in line with Search Engine algorithm changes
SEM competitor analysis:
Activity, spend, ROI
SEM trends analysis and recommendations
SEM case study development for internal skills development
Kaizen reporting based on campaign analysis
Education and experience:
Undergraduate studies
SEO and/or Web marketing courses would be advantageous
5 years experience as an SEO/SEM Manager or similar role
Skills and competencies:
Proven success in SEO
Expertise in A/B and other testing methods
In-depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on companys success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills