Territory Executive Operator

Business context:
- Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.
- Main purpose of the job:
- As Territory Representative
- Operators, you will be responsible to drive sustainable business growth via Operator engagement as per defined MCO contact strategy. You will be part of a multi-touchpoint integrated digital ecosystem to drive Reach &
Penetration via automated &
segmented data driven planning &
execution. You will be
- Accountable for delivering business targets. i.E., Turn Over, Reach &
Penetration, Digital Engagement, Fully Profiled Operators (FPO) etc
- Responsible to execute Multi touchpoint contact strategy, online and face to face for generating demand for Food Solutions Products &
deliver great customer experience
- Provide virtual culinary consultation to targeted operators
- It is an exciting role and a great development opportunity for an ambitious and motivated individual. It’s a role where the right individual can really make a difference
- Main Accountabilities
- Demand Creation
- Accountable for delivering business target for the assigned Territory i.E., Turnover, Reach &
Penetration &
digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.)
- Execute Multi touchpoint contact strategy on and off-line. i.E. 60% Online/Virtual Calls &
40% F2F Calls
- Setting SMART call objectives for each customer based on
- Business Insights to Activation Solution Selling Solution selling
- Trends to Concept Solution Selling**:
- Following trends and implementing trend awareness in the market.
- Gain insight and lead customer to the right solution with Pre-planned RAP &
data recommendation viaArmstrong system for leads. Handle potential objections
- In call follow up based on previous calls i.E., pantry checks, sampling follow up and RAP insights.
- Direct Transfer Orders to e-Com or Online Platforms (Trade Webshop, UFS Webshop)
- Provide Virtual Culinary Consultation to targeted operators
- Digital &
Data
- Responsible for 100% engagement on all leads via Armstrong platform.
- Drive conversion of leads in within territory
- Accountable for penetration strike rate target achievement based on automated Accounts &
SKU prioritization.
- Accountable to achievement targeted Reach and Penetration based on CRM Data Analysis.
- Drive digital buying behaviour via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
- Sign up and Drive engagement of UFS Digital platforms i.E. Academy, UFS.Com, Chef Rewards, webinars and Loyalty Platforms
- Use the Single Customer View (SCV) to ensure that operators are actively engaged via digital means. Use data driven insights to ensure that behaviour continues and take corrective actions when needed
- Data Enrichment - continuously enrich all operator data to ensure personalized content - right channel, right customer.
- Give support required for 24/7 support channels, for your territory
- Marketing - Category, Operator, Digital, eCommerce and RTM
- Business Excellence Team
- Customer Experience Team/Call Centre
- Chefs Team
- Chains Team
- Finance Team
- Relevant Experience
- Strategic Selling skills
- Impactful Virtual Customer Engagement
- Full understanding of all Customers &
UFS solutions
- Business Insights to Activation Solution Selling
- Sound understanding of all Offline &
Online Touchpoints
- Familiarity of UFS CD Cycle
- Customer Business Planning
- Business Acumen
- Commercial Skills
- Negotiation Skills
- Digital &
IT skills Incl. eCom, CRM, Marketo
- Data &
Analytical Skills - Ability to use data driven insights for execution
- Team player. Ability to work cross-functionally in order to deliver on customer needs
- Agility - Ability to adapt &
drive the change and flexibility to pivot self &
others towards businessrequirements
- Strong Communication Skills. Ability to use all company digital tools for external &
internal communications
- Knowing the Business:
The ability to demonstrate awareness of the food industry and its markets
- Essential:
- 2-3 years of working experience in similar function in FMCG
- Proven track record in sales, preferably in the Foodservice Industry
- Digital &
social media
- Desirable:
- Passion for Food and the OOH industry
- Preferable experience within the Culinary or catering industry